The entrepreneurs and property owners of Damrak, around Dam Square, Rokin, Kalverstraat and Nieuwendijk have joined up to promote their streets and squares under the name of 'Paleiskwartier' (Palace Quarter). This neighbourhood is characterised by imposing buildings such as the Royal Palace, the Beurs van Berlage, the Bijenkorf department store, famous squares such as Dam Square, Beursplein, Rokin and Muntplein and a rich history.
Damrak and Beursplein
Damrak is the bustling entrance to the city centre, and therefore the first impression you get of the city seen from Amsterdam Central Station. This street was the part of the Amstel river in between Dam Square and the IJ river. Nowadays, the street is characterised by large flagshipstores, various hotels and eateries and of course the relatively new North/South subway line. The recently renewed Beursplein, on both sides flanked by the imposing buildings of the Beurs van Berlage and the Bijenkorf, has become a square of mondial stature. The sunny terrace of Bistro Berlage is irresistable for a cosy drink, lunch or dinner and also Sherlocked, a mystique escape room, has its entrance on this square.Visit the website of Damrak and Beursplein.
Dam Square is probably the most famous square of the Netherlands and is the location of (amongst many other events) the national Remembrance Day on the 4th of May. The Royal Palace was built between 1648 and 1665, designed by Jacob van Campen. This former town hall made a huge impression on the people of Amsterdam and was called the eighth wonder of the world. The square is surrounded by the Nieuwe Kerk (New Church), the Bijenkorf warehouse, NH Collection Grand Hotel Krasnapolsky, theRoyal Industrieele Groote Club and Madame Tussauds and accommodates clothing stores as H&M, museums as Ripley's Believe It or Not!, GASSAN Diamonds and various eateries. On the square, the national monument in remembrance of World War II is located. Last but not least, the square provides access to Kalverstraat and Damstraatjes, in which you could find many more specialty shops.
Take a look at the website of Dam Square!
Rokin has been trough the greatest transformation over the past few years, as part of the so-called 'Red Carpet' through the city; the street that used to accommodate the first stock exchange of Amsterdam, the Nederlandse Bank and the NRC handelsblad in earlier times, has now been replaced by the impressive department store Hudsons Bay, bar/restaurant Het Groene Paleis, and the underground station of the Noord/Zuidlijn. The street houses well-known stores as Scheltema, large departments of various fashion stores, The Amsterdam Dungeon, but for example small specialty shops as Cave Rokin as well. After renovation, it has been given a cosmopolitan look with a beautiful fountain and chic street decoration. At the junction with Langebrugsteeg, in between the dampened part of the water of the Rokin ends where the original water begins, you can find the equestrian statue of Queen Wilhelmina.
Rokin has its own website as well.
Kalverstraat and Heiligeweg
Kalverstraat, mainly known as most expensive street in the Monopoly Game, is the most famous shopping street of the Netherlands. The kilometer long street runs in between Dam Square and Muntplein and counts 15 sideways, of which Heiligeweg is the most important. In the shopping street, only reachable by foot, you will find almost all well-known fashion stores of the Netherlands, various fast-food establishments as McDonald's and many beautiful boutiques. In this street, De Papegaai - officially the H.H. Church of Petrus and Paulus - is located, a former hidden Roman Catholic church. In a dwelling house in between Kalverstraat and Rokin, the 'Miracle of Amsterdam' took place in 1345, which is the reason that the 'Stille omgang' (a silent march) yearly still is being held trough Kalverstraat as well. In Kalverstraat, you will find the entrance of the former citizen's orphanage, in which the Amsterdam Museum in located since 1975. Kalverstraat is halfway being crossed by Spui Square and the street also accommodates the Kalverpassage. In there, you will find amoungst many other fashion stores and eateries the beautiful Calf&Bloom and Blue Amsterdam: the highest spot of Kalverstraat.
Take a look at the website of Kalverstraat.
This street, which is an extension of Kalverstraat, formed together with Kalverstraat the dike on the western bank of the Amstel river, in other words the Rokin-Damrak water. According to archaeological research, houses that were not intended for agricultural purposes were built here as early as 1225. Nowadays the Nieuwendijk, which is situated in between Dam Square and Amsterdam Central Station, and which crosses Nieuwezijds Voorburgwal/Martelaarsgracht after the bend, is a well-visited shopping street. The street accommodates the beautiful passage towards the Beurs of Berlage on Damrak, and many specialty stores mainly focuses on day-trippers and tourists, like Dille en Kamille, Van de Linde, Tip de Bruin and the Vreng.
You can find the website of Nieuwendijk here.
Map and contact
Paleiskwartier has a beautiful website of their own, on which you could see all shops, eateries and cafes, cultural attractions, hotels, and department stores per street, and up to date news messages as well. You could follow Paleiskwartier on Facebook, Twitter and Instagram!